Google has revealed that artificial intelligence (AI) is being added to its primary search engine.
The action was taken after Microsoft earlier this year included ChatGPT to its Bing search engine.
According to the firm, Google’s Search Generative Experience will provide answers to open-ended searches.
The system is currently in the “experimental” stage and will only be accessible to a select group of users.
Sundar Pichai, CEO of Alphabet, the parent company of Google, stated, “We are reimagining all of our core products, including search.”
The business also disclosed a new feature for Google’s Android operating system that will proactively alert customers about unfamiliar AirTags, tiny devices designed to trace phones that have been used for stalking.
The “unknown tracker alerts” would go live this summer, according to the technology behemoth.
After announcing last week that they were collaborating to address the issue, Apple and Google made the announcement today.
Two women sued Apple last year over AirTag stalking.
Last year, women who had been tracked by the devices complained to the BBC that not enough was being done to stop abuse.
A $1,799 (£1,425) phone that opens and shuts like a book was one of the new hardware solutions that Google executives highlighted at their annual developer conference, where the firm also made the announcement.
The business said that it was deleting the waitlist for “Bard,” an experimental chat service that would be made available in 180 countries and territories and is designed to be conversational.
Additionally, it stated that the chatbot would soon be able to reply to queries with both text and graphics.
Google has been under pressure to improve its artificial intelligence capabilities in the wake of the astronomical success of Microsoft-funded ChatGPT, a competitor chatbot.
In February, when Bard was attempting to demonstrate its credentials in the industry, it was revealed that the company had answered a question incorrectly in an advertisement meant to demonstrate its expertise.
The incident reduced parent firm Alphabet’s share value by $100 billion (£82 billion), which highlights how closely investors are following the progress of the tech giants’ AI initiatives.
After making a significant investment in the firm that created it, OpenAI, Microsoft is integrating ChatGPT technology into its search engine Bing. A chatbot named Ernie is also available from Chinese tech giant Baidu.
According to Chirag Dekate, a Gartner researcher, Google is still the market leader and is well positioned to profit from the interest in AI.
He remarked, “Google has the capabilities to lead the AI wars, but the enduring question is: will they?”
